Sam's Club Exclusives

As part of the trend towards private labeling to bolster margins, Sam's Club unveiled three new product lines: Artisan Fresh, an array of baked goods from baguettes to apple pies; Simply Right, a personal care collection including diapers and pet care; and Daily Chef, which includes groceries such as olive oil. The new brands will be rolled out to all 600-plus stores by the end of October. In many cases the new brands will replace its store label Members Mark. The goal is to boost customers spending on food and consumables at Sam's Club from 12% to 20%. Customers of Sam's Club's have an average household income of about $75,000.