Macy's Goes Global

Macy's extended its global reach to 91 countries through its online shopping sites Macys.com and Bloomingdales.com, which automatically calculate checkout costs in the shoppers' home currencies and displays the current exchange rate, shipping costs, and all applicable taxes, duties, and tariffs. Not all consumers, though, will see content in their local languages, as all site communication remains in English. Shipping usually takes from four to 13 days and comes with a 180-day return policy. Macy's move comes not a moment too soon. A Cisco Systems, Inc. survey of 32 e-commerce retailers selling worldwide found that global e-commerce, including travel, auto purchases, and online retail sales, will increase 13.5% annually to reach an estimated $1.4 trillion in 2015.