As sales of the printed book plummets, digital content feathers the nest of Barnes & Noble. So what's a bookseller to do to send foot traffic soaring? Bring in the Angry Birds -- not the Hitchcock version, but the Rovio app that plays on the B&N e-reader Nook. Customers who flap over to a brick store will get a digital version of 'Mighty Eagle' for free.
B&N CEO William Lynch noted stores will stock more high-margin games and toys and bust their tailfeathers marketing an upcoming Rovio-published cookbook containing egg recipes.
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