Google unveiled a number of new features to its search engine on June 14, 2011 to keep its tenacious hold over the search engine market. Some seem counterintuitive, like its 'instant' page that's supposed to save time by loading web pages as users type in their search, while others seem futuristic, like dragging and dropping a photo into the search box. But the smartest new feature, at least from the viewpoint of Google serving up local adverts to boost its $29 billion a year ad revenues, seems to be mobile phone searching if your smartphone GPS is activated. As you can imagine, Google measures everything, so it's no surprise that it found mobile searches skyrocket on Fridays and weekends and overall mobile search traffic is up more than 400% in the last two years.
According to ComScore, Inc.'s 2011 survey, Google controls 65.4% of the search engine market, followed by Yahoo at 15.9%, and Bing at 14.1%.
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