Thursday, June 30, 2011
NumBytes 21: 88% E-Reader Share Left
According to a Pew Internet and American Life Project survey of 2277 US adults, ownership of e-readers such as the Amazon Kindle and Barnes & Noble Nook doubled from 6% in November 2010 to 12% in May 2011. Put another way, there's 88% of the e-reader market share left to be fought over.
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