Social Marketing 101

According to a 2011 Retail Systems Research study on leveraging business intelligence, retailers will gain the most by tapping into social media networks for Marketing (90%), followed by Customer Service (80%), Online Sales (33%), Operations (27%), and Store-specific Sales (22%).

But before retailers launch into giant data mining operations and customer support systems, they may want to read Customer Dis-Service from our June 20, 2011 entry. Bodies, not web pages, make a difference.