National Retail Federation’s annual Independence Day survey, conducted by BIGresearch, found that 20.1% of consumers will buy patriotic merchandise (up from 16.2% in 2010), 64.4% will host or attend a cookout or picnic (up from 61.9% in 2010), and 44.7% plan to watch fireworks or attend a community celebration.
In 2011, nearly 126 million people said they fly a flag, up from 124 million in 2010; 89 million wear US-themed apparel, up from 86 million last year; and 62 million show patriotic decor, up form 56 million last year.
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