Goin' Mobile

A Crossview survey of 25 top e-commerce retailers, including Best Buy, Toys R Us, Coach, and PetSmart, found that all 25 offer mobile commerce sites or apps that include product name, product description, price, the ability to complete a purchase, and store locator. After that, features vary: 88% enable consumers to set up an account, 88% can share product information via social media, 80% enable customers to track orders after a purchase, 80% allow shoppers to create a wish list, 60% offer ratings and reviews, 56% enable customers to access their loyalty program accounts, 52% integrate GPS satellite technology, 44% show product availability online and at store locations, 40% display estimated shipping charges before adding a product to a shopping cart, and 28% feature buy via mobile/pickup in-store, noted Internet Retailer.