Bricks Vs Clicks

Shoprunner is about to release a mobile app for the Apple iPhone and iPod Touch to allow customers to use a smartphone to scan bar codes in a store and see if participating retailers in the area stock the item. Presumably, this will keep shoppers from ordering off the internet, or if they do, it will be from the store's internet site. Whether immediacy trumps price is another matter. An Android version is in development.