Baby Food Rise

The Westernization of the Asia-Pacific region is continuing into the baby food market, especially in the milk formula and dried baby food categories, noted the latest report by website Companiesandmarkets. China is expected to account for 84% of market value growth. Core strategies by leading industry players are centered on three pillars: enhancement of scale of operations, expansion and rationalisation of infrastructure, and innovation and development of product portfolios. Nestle-Gerber, for example, has been concentrating on geographic expansion.