C'Mon Baby: Statistics Twist

According to a Compete Online Shopper Intelligence survey of 3,269 online purchasers between April 14 and May 5, 2011, 56.2% said they use Facebook to keep up with sales and promotions, 29.2% learned more about a specific retailer, and 13.7% asserted they let others know about a favored retailer. Of course, these results come from people who purchased something, as opposed to a proper poll that would sample all consumers to give retailers a more accurate account of Facebook as marketing tool. Put another way, the survey results show almost half of purchasers do not look at retailer sales and promotions, more than two-thirds don't want to know about the retailer, and almost 90% never tell anyone about their favorite retailer. Half full or half empty?