China Vs US Shoppers

According to a Harris Interactive worldwide poll, 39% of US shoppers said they liked or loved clothes shopping, while 30% were neutral, and 30% disliked the experience. However, 79% of Chinese shoppers said they liked or loved clothes shopping, while 17% were neutral, and only 3% disliked the experience. Furthermore, more than 70% of Chinese shoppers considered brand names important when making a purchase decision, while fewer than 30% of US shoppers needed a brand identity.