Walgreens, following in the footsteps of other retailers, is introducing its Nice! line of 400 private-label products, mostly grocery and paper items, with the intent to stock all 7,742 Walgreens and Duane Reade drugstores by January 2012. Walgreens is phasing out in-house brands, including Deerfield Farms, W, Cafe W, W Ultra, and Chief Karlin and the Walgreens label will also be removed from food and household products but remain on health and wellness items. Walgreens currently has 50 private-label brands throughout its stores.
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