Thursday, August 11, 2011

Apple: The Wal-Mart Slayer

Apple Inc., which briefly flitted above ExxonMobil to be come the world's largest company, knocked off mighty Wal-Mart Stores in one small area -- digital music. Wal-Mart announced it was closing its digital music store on August 29, 2011, unable to topple mighty Apple iTunes. Wal-Mart started its online digital music store in 2003, undercut Apple's usual 99 cents per song price by selling songs at 88 cents, and failed to make significant inroads against iTunes. Wal-Mart promised to continue offering support to customers who bought restricted music files through its MP3 store, in the WMA format.

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