Groceries: 50% Private Label By 2025

What's in a name? Plenty.
According to a new global research report, Private label vs. Brands from Rabobank’s Food and Agri Research division, the global market share of private/own label food products will double from the current 25% to 50% by 2025. Name brands are expected to retain their importance for retailers to anchor categories’ price levels and give consumers choice and familiarity. Smaller secondary brands (B-brands) will have to strategically reposition to avoid being squeezed out of the market by either investing in quality and targeting the premium market, or specializing in private label. A consolidation spree among private label specialists seems inevitable in order to achieve economies of scale and reduce the cost base.

This should come as no surprise. Groceries are just following department stores, which long used exclusive clothing designers to draw in customers and have moved quickly into other exclusive offerings. For example, JCPenney stated that 50% of its sales came from exclusive merchandise, Macy's exlusive sales numbers increased to 42%, and Kohl's was up to 48% last year. Wal-Mart, Target, Toys R Us and others ramped up exclusive deals with various Hollywood studios, such as Wal-Mart creating Easter basket creation stations using candy and toys tied to the cartoon movie Hop, and, Warner Brothers providing exclusive toys and action figures to Toys R Us around the release of the movie Green Lantern.

In many ways, groceries are like fashion -- you love some, you hate some. With this profusion of private label products, the remaining brand winners -- or maybe call them survivors -- may result more from stores' appetite for vendor promotion allowances than mass media marketing.

VCF CONFERENCE: REGISTER TODAY
Retail Private Label: Driving the Perfect Order
Navigating the Complexities of the 12,000 Mile Global Supply Chain

This program was designed exclusively for Retailers and Major Brands expanding upon our Perfect Order theory, to encompass the Retail Private Label 12,000 Mile Supply Chain taking a deep dive for those who devise, engage and execute a private label supply chain plan.

Topics being explored include:

• Understanding cultural differences and language barriers - learn from in international expert how miscommunications can defeat a valued relationship
• Key steps for entering into a successful relationship with your foreign trading partner
• The role of Quality Assurance in protecting your brand
• Optimizing the use/management of Asian Consolidation Centers
• Factory Labor & Social Compliance Management
• Meeting Tag & Label data requirements
• Chain of Custody and international documentation best practices
• Customs and Border Patrol addressing current compliance requirements including Q&A
• National & State regulatory "Product Safety" rules and initiatives explored
• Attendee Open Forum & Round Tables
• Networking Events

This is a "must attend" for those whose job responsibilities include:

• Sourcing
• Customs
• Import Logistics
• Global Compliance Executives
• Quality Assurance
• Operations
• and more…

Tuesday, September 20, 2011 through Wednesday, September 21, 2011
Manhattan Beach Marriott
1400 Parkview Avenue
Manhattan Beach, CA 90266
P: (310) 546-7511

Agenda Overview Available Now