Disney Expands Its Expansion

Walt Disney Co. announced plans to open 40 new Disney Stores, up from its previously announced 25 stores, across the globe in 2011. Mostly, stores will open in A and B malls, although the company is looking into various street locations. If past practice is a guide, the new stores will be about 4500 square feet, near the wings of malls, and near the food court or other kid-magnet stores such as Gymboree Corp. Although same-store sales remain secret, Disney noted shopper traffic is up in double digits.